Scaling a customer data platform to ingest, resolve, and activate billions of identity signals across global markets — with strict GDPR compliance and sub-second SLA requirements.
A high-throughput data ingestion and identity resolution layer built on Kafka and Flink, with a privacy-first architecture, real-time segmentation APIs, and a self-serve enrichment console for enterprise clients.
Identity match rate improved by 94%. The platform now processes 3B+ profiles with 99.99% uptime, serving enterprise clients across 50+ countries.